Effective Date: December 31, 2021
Last Reviewed & Revised: September 29, 2026
Tag Lending Group, LLC (“Tag Lending Group,” “Company,” “we,” “our,” or “us”) respects the privacy of consumers and is committed to safeguarding personal information in accordance with applicable federal and state laws.
This Privacy Policy explains how we collect, use, disclose, process, retain, and protect information when you visit our websites, including https://www.taglendinggroup.com, interact with our online content, communicate with us, or use our services as a borrower, prospective borrower, lead, referral partner, or other user.
This Privacy Policy applies to information collected through our websites and related services. Certain financial information and nonpublic personal information (“NPI”) may also be governed by the Gramm-Leach-Bliley Act (“GLBA”), Regulation P, and other financial privacy requirements.
By accessing or using our websites or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy.
Our privacy practices are designed to address applicable federal and state privacy, financial-services, consumer-protection, and data-security requirements, which may include, depending on the information and circumstances:
State privacy laws vary in their scope, applicability thresholds, exemptions, and consumer rights. Certain information collected, processed, or disclosed pursuant to GLBA or other federal financial-services laws may be exempt from some state privacy-law requirements to the extent provided by applicable law.
Nothing in this Privacy Policy is intended to provide rights that do not otherwise apply under applicable law or to limit rights granted by applicable law.
For purposes of this Privacy Policy:
Personal Data or Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with an identified or identifiable individual or household, as defined by applicable law.
Nonpublic Personal Information (NPI) has the meaning provided under GLBA and applicable implementing regulations.
Usage Data means information collected automatically when you interact with our websites or digital services.
Cookies are small data files or similar technologies placed on or accessed through your device.
Service Provider / Processor means a third party that processes personal information in connection with providing services to us, subject to applicable contractual and legal requirements.
Depending on how you interact with us and the services you request, we may collect categories of information including:
We collect only information reasonably related to our business, operational, legal, compliance, security, marketing, customer-service, and mortgage-related purposes.
We may collect information:
We may use personal information for legitimate business purposes, including:
We may use cookies, pixels, tags, analytics technologies, and similar technologies to support website functionality, security, analytics, user experience, communications, and marketing measurement.
Depending on applicable law and the technology involved, we may obtain consent before deploying non-essential cookies or similar technologies.
Where available, users may manage applicable preferences through our consent-management tools, browser settings, or other legally required opt-out mechanisms.
We may also recognize legally required browser-based or universal opt-out preference signals where applicable to us and technically supported.
Browser “Do Not Track” signals are not standardized across the industry. We respond to legally recognized opt-out preference signals where required by applicable law.
Tag Lending Group uses third-party technologies and service providers to support mortgage operations, website functionality, analytics, security, communications, customer relationship management, compliance, document management, reputation management, customer retention, and marketing measurement.
Depending on the service involved, these providers may receive or process information necessary to perform their functions.
Third-party providers we may use include:
The availability and use of individual providers may change as our business and technology systems evolve.
Third-party providers may process information in accordance with applicable contracts, legal requirements, and their respective privacy practices. Where required, we enter into agreements governing the processing, confidentiality, security, and permitted use of personal information.
We do not sell personal information for monetary consideration. Certain state privacy laws may define “sale,” “sharing,” or “targeted advertising” more broadly than an ordinary monetary sale. Where those laws apply to our activities, we provide applicable rights and opt-out mechanisms as required by law.
Tag Lending Group uses MILO (mymilo.ai) as a third-party application and technology service provider.
MILO is a mortgage customer-retention, customer-engagement, data-intelligence, and technology platform that may be used by Tag Lending Group to support post-closing customer relationships, mortgage-related engagement, home-value and equity information, customer retention, CRM functionality, and identification of potential mortgage-related opportunities.
In connection with our use of MILO, Tag Lending Group may provide or make available certain customer, borrower, former customer, lead, contact, property, loan, or relationship information to MILO through authorized methods such as secure application programming interfaces (“APIs”), file transfers, database connections, CRM integrations, or other permitted integrations.
Depending on the MILO services and features enabled by Tag Lending Group, MILO may process, obtain, analyze, or generate information relating to:
MILO may also provide behavioral or engagement information and other authorized insights back to Tag Lending Group or systems used by Tag Lending Group, including our CRM.
Certain MILO features may use automated technologies or artificial intelligence to assist with customer engagement, follow-up, prioritization, communications, or identification of potential mortgage-related opportunities.
Tag Lending Group may use information obtained through or generated by MILO for legitimate purposes such as customer service, customer retention, relationship management, mortgage-related communications, home-value or equity information, identifying potential mortgage needs, operational activities, and other purposes permitted by applicable law.
MILO is a third-party application and is not owned or operated by Tag Lending Group. MILO's processing of information may also be governed by its own applicable terms, privacy practices, security measures, and contractual obligations.
Tag Lending Group does not rely solely on MILO or similar automated technologies to make a final decision regarding a consumer's eligibility for mortgage credit. Final lending and credit decisions are made in accordance with applicable lending, fair-lending, consumer-protection, underwriting, and regulatory requirements.
Information processed by Tag Lending Group in connection with MILO will be handled in accordance with this Privacy Policy and applicable law.
Where permitted by applicable law, we may use advertising, analytics, and marketing platforms such as Google, Meta/Facebook, LinkedIn, and similar services to measure marketing effectiveness, understand engagement, and provide relevant content.
Where applicable law requires consent before certain tracking or advertising technologies are activated, we will seek such consent.
Where applicable state privacy law provides a right to opt out of certain targeted advertising, sale, or sharing activities, eligible consumers may exercise those rights as provided in the Your Privacy Rights section below.
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected and to satisfy applicable legal, regulatory, contractual, licensing, audit, investor, fraud-prevention, security, and record-retention obligations.
Certain mortgage, transaction, and compliance records may be retained for seven (7) years or longer where required or appropriate under applicable law, regulation, investor requirements, contractual obligations, litigation holds, or legitimate business requirements.
Retention periods may therefore vary depending on the type of information and the purpose for which it is maintained.
Depending on the transaction or service, we may disclose personal information to:
Disclosures are limited to purposes permitted by applicable law and reasonably related to our mortgage, operational, compliance, security, customer-service, or other legitimate business functions.
By providing your mobile telephone number and providing the required consent, where applicable, you may agree to receive text messages relating to your mortgage application, loan processing, loan status, document requests, appointments, closing information, customer service, account verification, and other communications covered by your consent.
Message frequency may vary. Message and data rates may apply.
Reply STOP to applicable messages to opt out and HELP for assistance.
Consent to receive marketing text messages is not a condition of purchasing a product or service where prohibited by applicable law.
Additional terms may be provided in our SMS Terms of Use.
Text messaging originator opt-in data and consent will not be sold or shared with third parties for their own independent marketing or promotional purposes.
Mobile information and SMS consent information may be provided to service providers, carriers, aggregators, and other vendors as necessary to enable and deliver text messaging services, subject to applicable law.
We may engage third-party vendors, service providers, processors, contractors, and technology providers to perform services on our behalf or support our operations.
Where required by applicable law, these providers are subject to contractual requirements addressing permitted processing, confidentiality, data security, and applicable privacy obligations.
The specific legal classification of a third party may vary depending on the service, information involved, applicable contract, and governing law.
Tag Lending Group uses Plaid Inc. (“Plaid”) to enable consumers to connect financial accounts and provide financial information in connection with mortgage-related services, including verification and evaluation of financial, asset, income, employment, transaction, or account information, as applicable.
When you choose to connect a financial account through Plaid, you authorize Plaid to access and process information from the financial institution and accounts you select and to provide applicable information or reports to Tag Lending Group for purposes related to your requested mortgage or financial services.
Depending on the Plaid services used and permissions you provide, information processed through Plaid may include identifiers, financial-institution and account information, account ownership information, balances, transaction history, income or employment information, and other information made available by your financial institution.
Plaid processes information pursuant to its applicable terms and privacy practices. We encourage consumers to review Plaid's End User Privacy Policy before connecting financial accounts.
By voluntarily proceeding with a Plaid-powered account connection and providing requested authorization or consent, you acknowledge that information may be processed by Plaid and made available to Tag Lending Group as permitted by your authorization.
Tag Lending Group uses information received through Plaid for legitimate mortgage, underwriting, verification, fraud-prevention, compliance, and related business purposes, as applicable.
Information received by Tag Lending Group through Plaid is handled in accordance with this Privacy Policy and applicable federal and state requirements.
Privacy rights vary depending on your state of residence, the nature of your relationship with Tag Lending Group, the type of information involved, and whether the applicable law applies to Tag Lending Group or the particular processing activity.
Depending on applicable law, eligible consumers may have rights concerning:
These rights are subject to applicable exceptions, exemptions, verification requirements, and limitations.
Information subject to GLBA, FCRA, or other federal financial-services requirements may be excluded from some state-law rights to the extent provided by applicable law.
We do not discriminate against consumers for exercising privacy rights protected by applicable law.
California residents may have rights under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), where those laws apply to Tag Lending Group or the particular processing activity.
Tag Lending Group is not licensed to conduct mortgage lending or brokerage activities in California and does not offer mortgage lending services in California unless and until properly licensed or otherwise authorized.
However, individuals may be able to access our publicly available website from California. Website accessibility alone does not mean that Tag Lending Group offers mortgage products or services in California.
Where the CCPA/CPRA applies, eligible California consumers may have rights to request information concerning applicable personal-information practices, request deletion or correction, and exercise applicable opt-out or limitation rights, subject to statutory exceptions and exemptions.
Personal information collected, processed, sold, or disclosed subject to GLBA and its implementing regulations may be exempt from the CCPA to the extent provided by California law.
Tag Lending Group does not sell personal information for monetary consideration. If activities constitute “selling” or “sharing” under an applicable statutory definition, eligible consumers may exercise applicable opt-out rights as required by law.
Tag Lending Group uses electronic communications and technology providers in connection with its websites and services.
Information transmitted through the internet may pass through third-party networks, service providers, hosting environments, analytics platforms, CRM systems, or other infrastructure.
Where applicable law requires notice, consent, or another legal basis before certain website tracking, session-monitoring, communications, or similar technologies are used, Tag Lending Group seeks to implement those requirements.
Certain inbound or outbound telephone calls with Tag Lending Group may be recorded or monitored for quality assurance, training, customer service, compliance, fraud prevention, and other legitimate business purposes where permitted by applicable law.
Because call-recording and interception laws vary by jurisdiction, Tag Lending Group provides notice and/or obtains consent where required by applicable law.
Users should not assume that continued participation alone constitutes legally sufficient consent in every jurisdiction; Tag Lending Group will use the notice or consent method required under applicable law.
We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, use, alteration, disclosure, or destruction.
Depending on the system and information involved, safeguards may include:
No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Tag Lending Group maintains measures designed to identify, prevent, detect, and respond to identity theft, fraud, unauthorized access, and other security threats in accordance with applicable requirements.
Where applicable, we maintain identity-theft prevention procedures consistent with the FTC Red Flags Rule and other relevant regulatory requirements.
We may use automated technologies and artificial intelligence-enabled tools to assist with functions such as:
These technologies may include functionality provided through third-party applications such as MILO.
We do not rely solely on automated technology or artificial intelligence to make a final decision regarding a consumer's eligibility for mortgage credit.
Where applicable law grants consumers rights regarding certain automated decision-making or profiling activities, we will honor those rights as required.
Where online payment functionality is offered, payments may be processed through third-party payment providers using applicable security standards.
Tag Lending Group does not intentionally store complete payment-card information unless necessary and permitted under applicable law and applicable security requirements.
Our mortgage products and services are intended for adults and are not directed to children.
We do not knowingly solicit mortgage applications from children under 18.
If we learn that information from a child has been collected in circumstances requiring deletion or other action under applicable law, we will take appropriate steps.
Depending on your state of residence and applicable law, you may have certain rights concerning your personal information.
These may include the ability to:
These rights are not absolute and may be subject to exemptions and exceptions, including requirements relating to mortgage lending, GLBA, FCRA, fraud prevention, security, regulatory compliance, litigation, and record retention.
We may verify your identity before processing a request where permitted or required by law.
To exercise an applicable privacy right, including requesting access, correction, or deletion of personal information, you may submit a request through our Data Privacy Request Form:
https://na1.hs-data-privacy.com/request/nIfmRRkSIe46c6cKlrlwEg
You may also contact us using the information provided in the Contact Information section below.
We may request information reasonably necessary to verify your identity and the applicability of your request.
If applicable state law provides a right to appeal our decision concerning a privacy request, you may submit an appeal by contacting us using the information below and identifying the request as a “Privacy Request Appeal.”
We may update this Privacy Policy periodically to reflect changes in our services, technology, third-party providers, privacy practices, or applicable legal and regulatory requirements.
When material changes are made, we will update the “Last Updated” date and provide any additional notice required by applicable law.
We encourage users to review this Privacy Policy periodically.
For questions about this Privacy Policy or our privacy practices, or to submit an applicable privacy request, contact:
Tag Lending Group, LLC
335 S. Biscayne Blvd, Suite 2809
Miami, FL 33131
Email: info@taglendinggroup.com